EUROPE: SNCF’s international ticket retailing platform Loco2 is to be rebranded as Rail Europe with effect from November 6.
Announcing the change on September 2, Loco2 said Rail Europe was ‘a well-established market leading brand worldwide in the Americas, India, across Asia, Australia and New Zealand’, and the change would provide ‘a single global brand making European train travel accessible for consumers who opt for environmentally conscious travel.’
Director of Marketing Cristina Astorri said the announcement ‘comes at a very crucial stage of a powerful and positive consumer movement challenging the “flying-by-default” mindset’. Referring to the Swedish environmental campaigner, Astorri said ‘the Greta Thunberg effect has generated a spike in pan-European train bookings, and we hope this prime time rebrand will act as a reminder that using rail to reach destinations in the UK and across Europe is the best option.’
