UK: Mobile ticketing specialist Corethree has announced its first rail deployment, developing an updated multimodal rail and bus app for Northern Ireland transport body Translink.
The app offers bespoke dynamic pricing, enabling Translink to offer short-time promotional fares as well as standard tickets through mobile devices. A purchase delegation or ‘gift’ facility enables adults to pay for tickets for those aged 16 or under to use within an app on the child’s phone. There are also built-in links to Translink’s mobile journey planner, timetables and Twitter feed.
‘We are always searching for ways in which our clients can gain the most commercial benefit from technology, so including the two new features of dynamic pricing and delegated purchase are key improvements,’ according to Corethree CEO Ashley Murdoch. ‘It’s also an exciting opportunity for us to work with a rail network for the first time.’
William McGookin, Ticketing Systems Manager at Translink, said he hoped the additional functions on the mLink app would ‘broaden the use of mobile tickets on Translink services considerably.’
