UK: Grand Central is introducing an integrated digital portal for onboard entertainment, real-time journey information and at-seat catering.
Journey Central has been developed with transport technology company Whoosh and contactless ordering specialist Ordamo. It is accessed through a passenger’s smart phone, tablet or laptop without the need for downloads or passwords. As well as providing travel information, it enables users to have refreshments delivered to their seat.
‘We’re really excited about the launch of Journey Central because its technology is only just starting to appear for passengers and it’s great that Grand Central is at the forefront’, said the operator’s Commercial & Customer Policy Director Louise Blyth.
‘Passengers don’t have the hassle of downloading apps or creating passwords, they just scan a QR code at their seat and have instant access to the very latest journey information, entertainment and at-seat hospitality, all through their own device.’
Ordamo Chief Executive Rupert Gutteridge said ‘services such as this have been the domain of airlines until now’, but ‘this type of on-demand ease is the new normal’.
