UK: With changing travel patterns meaning Sunday trains are now particularly busy, Great Western Railway has introduced a Long Weekender ticket which allows departure at any time on a Friday or Saturday and return at any time on a Monday, with savings of more than 60% compared to peak Anytime return fares.
A trial has been launched on routes from London Paddington to the Bristol area and South Wales, and if it proves successful the tickets will be extended to other parts of the network.
‘Changing customer patterns have provided a clear opportunity for us to expand our leisure offering, particularly on a Monday’, said Interim Sales & Marketing Director Lee Edworthy.
‘We’ve been working closely with destination management organisations like Visit Bristol, Visit Bath and Visit Cardiff to help promote the Long Weekender and they are really supportive of this ticket.’
