UK: GB Railfreight has appointed TikTok star Francis Bourgeois as a brand ambassador, who will showcase the role of rail freight and go behind the scenes at the operator during 2022.
What GBRf describes as his ‘enthusiastic trainspotting videos’ have gained Bourgeois more than 2 million followers on TikTok and over 1·1 million followers on Instagram.
‘Francis is the perfect brand ambassador for raising the profile of rail freight and the important work our industry does to support the UK Economy and efforts to reach net zero’, said Seema Kotecha, GBRf’s Head of Communications & Marketing, on January 5. ‘We have all loved his content and infectious energy that has put a spotlight on the railway.’
Bourgeois – real name Luke Nicolson –recently signed with talent management agency YMU.
