UK: High speed line infrastructure concessionaire HS1 Ltd has rebranded as London St Pancras Highspeed.
The manager of the high speed line between London and the Channel Tunnel said the change signified a shift in focus to ‘a more active, consumer-facing role in helping to drive the growth of sustainable travel by high speed rail’, with its mission being ‘to make train travel faster, cheaper and more efficient — with rail becoming the preferred transport option to Europe’.
On February 13 CEO Robert Sinclair said ‘this is not simply a change of brand or a new logo. Instead, it signifies an important shift and a desire to play a much more active and supportive role in driving the growth of sustainable travel by high speed rail.
‘Who we are and what we do as a business has not changed, but our ambition has. It’s evident that a modal shift is taking place for travel and our new brand reflects this.
‘We believe that growth on our line will have a significant benefit for the UK, opening up more business and tourism opportunities, while bringing Europe closer with fast, city centre to city centre journeys.’
