Keys to Commercial Success in COVID-19 Recovery

The session will cover the keys to commercial success as the rail sector prepares for a ‘new normal’. We will consider fundamental changes brought by the ongoing crisis, including profound shifts to how rail commercial teams function; changing customer expectations and how commercial teams can most effectively accommodate those new expectations; and where commercial teams should prioritize new investments. We will also discuss how technology can accelerate recovery, and how rail operators can drive value during a gradual return to pre-crisis travel patterns.