UK: Govia Thameslink Railway is to trial a ticket machine which has been developed by Worldline and Evoke Creative, drawing on experience supplying self-service machines to customers including McDonald’s, Vue Cinema and JD Sports.
‘The key to a great customer experience on a kiosk is making the hardware and software blend seamlessly together, such that the whole transaction flows naturally’, said Dean Ward, co-founder and CTO of Evoke Creative.
‘With this new station kiosk, the customer is seamlessly taken through the process of selecting and then paying for their ticket, meaning they are on their way quickly.’
The kiosks to be tested at Gatwick Airport station have 64 inches of screen space, which can be used to provide remotely controlled travel information and targeted content.
Worldline said the last 15 months had seen an acceleration of the ongoing switch to contactless and mobile payment, with people now carrying less cash and being more at ease using card and contactless.
‘When the world changes the best thing to do is change with it’, said James Bain, CEO of Worldline UK & Ireland.
