Unlocking Engagement, Boosting Brands: Advertise with Advertorials!
DIGITAL ADVERTORIAL
A digital advertorial harmonises with the editorial content of the Railway Gazette Group websites as it provides valuable information about your brands its products, or services, while including subtle calls to action. Designed to foster engagement, it nurtures trust among our audience offering a non-intrusive approach to brand promotion, cultivating a positive brand image, educating potential customers, and enhancing sales and brand recognition.
Audience
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User visits in the past 12 months
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Page impressions in the past 12 months
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Countries visited the website in the past 12 months
Source: Google Analytics (August 2022 - August 2023)
Deliverables
A digital advertorial blends the attributes of both editorial content and traditional advertising. The article is featured on a customisable webpage and remains accessible on the website indefinitely.
Specifications: Please provide the advertorial title, a brief description (blurb), and the written content for the digital advertorial. There are no restrictions on the article’s length, but please supplement it with a maximum of ten images, videos, attachable documents, and any tracked links or hyperlinks as needed.
Lead time: Three working days from the submission of written content and artwork. Advert preview provided prior to publishing.
Reporting: Number of impressions.
Advert Examples
ABB:ABB’s Traction Solutions: Powering the Future of Sustainable Transportation
Amsted Digital Solutions:Keeping track of wagons the smart way
Ericsson: 5G corridors projects pave the way to high connectivity and digitalization of railway operations
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Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
2
Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
3
Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.
former Chair of Dutch national operator NS
4
US High Speed Rail Association
I have been working with the Railway Gazette Group for more than 2 years, developing a robust relationship as my organization in Washington, DC, continues to grow. They find creative, effective ways for US High Speed Rail to share its successes with Railway Gazette International's global audience.