Advertising

Maximize Your Brand’s Visibility and Drive Brand Awareness with Website Banners!

WEBSITE BANNER

Website banners are a powerful advertising tool providing visibility and effectively communicating your message to Railway Gazette Group’s global rail audience. With targeted exposure to specific sectors and geographical locations, website banners help you to engage with the right readers.

Audience

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User visits in the past 12 months
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Page impressions in the past 12 months
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Number of countries represented in website visits

Source: Google Analytics (August 2022 - August 2023)

MORE AUDIENCE DETAILS →
 

Deliverables

A graphical element displayed across the website, that serves as an advertising or promotional tool with an embedded hyperlink. Website banners are sold per 75,000 impressions, with Google Ad Manager evenly distributing the booked impressions over a specificed period of time. 

Specifications:   

Wallpaper Banner: Please supply the ad unit of minimum size 1280x1000 pixels, with advertising copy on the left and right sides, leaving a blank space of 1024x1000 pixels in between the sidebars. The animation should not exceed 15 seconds in duration, and the file size should not exceed 40KB. Additionally, an active website link should be provided. 

Lead Banner: Please supply an animated GIF file in three sizes: 728 x 90 pixels, 468 x 60 pixels, and 300 x 50 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

MPU Banner: Please supply an animated GIF file which measures 300 x 250 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

Double MPU Banner:  Please supply an animated GIF file which measures 300 x 600 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

Video Banner: Please supply the video in a resolution of 640 x 360 pixels, with duration of 1 minute, a file size limit of up to 20MB. The preferred submission formats are MP4 or VAST/VPAID tags, and accepted formats including FLV, MOV, or a YouTube link. Please also provide an active website link.

If you are supplying animated GIFs please ensure all of the relevant information is on the first frame of the animation.

Lead time: Four business days from the submission of artwork and URL. 

Reporting: Impression count, click count, and ICR (Impression-to-Click Ratio).

 

Wallpaper Banner: Rail Broadcast Week

Lead Banner: Rail Baltica

MPU Banner: RWMS

1

Greenwood Engineering

We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.

Greenwood Engineering
2

Institution of Mechanical Engineers

Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!

Institution of Mechanical Engineers
3

Nederlandse Spoorwegen

In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.

former Chair of Dutch national operator NS
4

US High Speed Rail Association

I have been working with the Railway Gazette Group for more than 2 years, developing a robust relationship as my organization in Washington, DC, continues to grow. They find creative, effective ways for US High Speed Rail to share its successes with Railway Gazette International's global audience.