Maximize Your Brand’s Visibility and Drive Brand Awareness with Billboard Banners!
BILLBOARD BANNER
Billboard banners are a powerful advertising tool, offering exceptional visibility through their prominent positioning and substantial dimensions. They deliver your message effectively to Railway Gazette Group’s global rail audience. With targeted exposure to specific sectors and geographical locations, billboard banners enable you to engage with the right readers while making a commanding and professional impact.
Audience
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User visits in the past 12 months
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Page impressions in the past 12 months
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Number of countries represented in website visits
Source: Google Analytics (August 2022 - August 2023)
Deliverables
A graphical element displayed across the website, that serves as an advertising or promotional tool with an embedded hyperlink. Website banners are sold per 75,000 impressions, with Google Ad Manager evenly distributing the booked impressions over a specified period of time.
Specifications:
Please supply a GIF file which measures 970x250 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.
Lead time: Four business days from the submission of artwork and URL.
Reporting: Impression count, click count and ICR (Impression-to-Click Ratio).
Targeting by industry sector: Consultants, Railway Equipment Manufacturer, Main Line Railway Operator, Infrastructure Services, Government & Associations, Urban Transport Operator.
Targeting by job function: Executive/Corporate Management, Commercial/Operating, Mechanical/Civil Engineer, Electrical/Signalling Engineers, Personnel/Training, Research & Development/ Purchasing.
1
Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
2
Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
3
Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.
former Chair of Dutch national operator NS
4
US High Speed Rail Association
I have been working with the Railway Gazette Group for more than 2 years, developing a robust relationship as my organization in Washington, DC, continues to grow. They find creative, effective ways for US High Speed Rail to share its successes with Railway Gazette International's global audience.