Hero Block
Hero blocks are a premium advertising format offering exceptional visibility and delivering your message directly to Railway Gazette Group’s global rail industry audience. Positioned prominently on our homepage, hero blocks stand apart from other advertising formats by enabling links to multiple pieces of content. This unique functionality allows you to showcase a broader range of messages or campaigns, ensuring your content reaches key decision-makers and stakeholders in the rail sector. By providing a highly engaging and versatile platform, hero blocks drive meaningful interactions and reinforce your brand’s presence within the industry.
Audience
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User visits in the past 12 months
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Page impressions in the past 12 months
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Number of countries represented in website visits
Source: Google Analytics (August 2022 - August 2023)
Deliverables
A hero block is a prominent graphical feature displayed on the Railway Gazette Group homepage, designed to promote sponsored content and drive engagement. These link directly to your content and are available for booking on a weekly basis.
Specifications:
Please provide four articles, these can consist of sponsored content already held on the Railway Gazette International website or links to external articles. For external articles please provide a thumbnail image. A headline for the hero block is also required (no more than 50 characters). UTM links will be generated for all articles.
Lead time: Four business days from the submission of content.
Reporting: Home page impressions, click count, ICR (Impression-to-Click Ratio) and webpage impressions.
Additional paid features: Artwork design, lead generation
1
Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
2
Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
3
Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.
former Chair of Dutch national operator NS
4
US High Speed Rail Association
I have been working with the Railway Gazette Group for more than 2 years, developing a robust relationship as my organization in Washington, DC, continues to grow. They find creative, effective ways for US High Speed Rail to share its successes with Railway Gazette International's global audience.